Terms of Service

1. Acceptance of Terms

By creating an account, accessing, or using the Service, you confirm that you:

• Are at least 18 years old (or the age of majority in your jurisdiction) if registering as a salon owner or staff member
• Have the legal authority to enter into these Terms
• If acting on behalf of a business, have authority to bind that business to these Terms
• Have read and understood our Privacy Policy

If you do not agree to these Terms, you may not use the Service.

2. Service Description

2.1 Platform Overview

Studioloop is a salon management platform that provides:

• Console: A web-based dashboard for managing services, staff, clients, bookings, and business operations
• Booking Widget: An embeddable booking system for salon websites
• Mobile App: A client-facing iOS application for booking appointments and managing loyalty (Android app not yet available)
• Payment Processing: Integration with Stripe for online and in-person payments
• Loyalty Program: Points-based rewards system for client retention

2.2 User Types

• Salon Owners/Operators: Businesses using Studioloop to manage their operations
• Staff Members: Individuals granted access by salon owners
• Clients/Guests: End users booking appointments through the widget or mobile app

3. Account Registration and Security

3.1 Account Creation

To use certain features of the Service, you must create an account. You agree to:

• Provide accurate, current, and complete information
• Maintain and update your information as needed
• Keep your password secure and confidential
• Notify us immediately of any unauthorized access
• Be responsible for all activities under your account

3.2 Account Termination

We may suspend or terminate accounts when reasonably necessary to protect the Service, comply with law, or enforce these Terms. Where practicable, we will provide notice and an opportunity to remedy before termination. Reasons may include:

• Violation of these Terms
• Fraudulent or illegal activity
• Non-payment of fees
• Abuse of the Service or other users
• Extended period of inactivity

4. Subscription and Payment

4.1 Subscription Plans

Access to the Service requires a paid subscription after any applicable trial period. Subscription details, including pricing and features, are available on our pricing page.

4.2 Billing

• Subscriptions are billed monthly or annually in advance
• All fees are non-refundable except as expressly stated herein or required by law
• You authorize us to charge your payment method on file
• Prices may change with 30 days' notice; continued use constitutes acceptance

4.3 Trial Period

We may offer a free trial period. At the end of the trial, your subscription will automatically begin unless you cancel. By starting a trial, you authorize us to charge your payment method when the trial ends.

4.4 Consumer Rights and Local Law

If you are a consumer, mandatory rights under the laws of your country of residence remain unaffected by these Terms.

Nothing in these Terms limits rights that cannot be waived or excluded under applicable law.

EU/EEA Right of Withdrawal: If you are a consumer in the EU or EEA, you have a 14-day right of withdrawal from the date of your first subscription payment, without giving a reason. To exercise this right, contact legal@studioloop.com within 14 days. However, if you request immediate access to the Service at the time of purchase and the Service has been fully performed within the withdrawal period, you lose the right of withdrawal. At checkout, you will be asked to expressly consent to immediate access and acknowledge this. If you cancel within 14 days and have used the Service, you remain liable for the pro-rated value of the Service used.

4.5 Cancellation

You may cancel your subscription at any time through your account settings. Cancellation takes effect at the end of the current billing period. No refunds will be provided for partial periods, except as required by law or as set out in Section 4.4 (EU/EEA Right of Withdrawal).

4.6 Messaging Fair Use and Anti-Abuse Controls

Messaging features (including SMS, push, and email notifications) are included in supported plans, subject to fair use and anti-abuse protections required to maintain platform reliability, carrier compliance, and legal compliance.

• Messaging must only be sent to recipients with appropriate consent where required by law
• Bulk unsolicited, deceptive, or abusive messaging is prohibited
• We may apply warning thresholds, temporary throttles, channel fallback (for example SMS to push/email), or emergency restrictions when abuse, fraud, or unusual traffic is detected
• For safety and compliance, we may suspend SMS delivery at platform or tenant level until risk is resolved

We will act reasonably and proportionately when applying these controls and, where practicable, provide notice to affected account owners.

Sender of Record: As the business sending messages to your clients through the Service, you are the sender of record for all communications. You are solely responsible for: (a) complying with all applicable messaging laws in your jurisdiction, including the US Telephone Consumer Protection Act (TCPA), the EU ePrivacy Directive, the UK Privacy and Electronic Communications Regulations (PECR), and equivalent national laws; (b) obtaining legally sufficient prior written consent from recipients before sending marketing or promotional messages; (c) maintaining records of consent; and (d) honoring opt-out requests promptly. Studioloop acts solely as a technology provider and is not the sender of any message you initiate.

5. Payment Processing (Stripe Connect)

5.1 Stripe Integration

Payment processing services for salon owners are provided by Stripe and are subject to the Stripe Connected Account Agreement, which includes the Stripe Terms of Service.

5.2 Your Responsibilities

As a salon owner using Stripe Connect, you agree to:

• Comply with all applicable Stripe terms and policies
• Provide accurate business and banking information
• Handle chargebacks and disputes according to Stripe's policies
• Maintain compliance with PCI-DSS and applicable payment regulations

5.3 Stripe Processing Fees

All payments processed through the Service are subject to Stripe's standard processing fees, which are charged by Stripe directly. Rates vary by country, payment method, and card type. Studioloop does not charge any additional platform or transaction fees on top of Stripe's processing fees. For current rates, refer to Stripe's pricing page.

5.4 Platform Fees

We reserve the right to introduce platform fees on transactions processed through the Service in the future. If introduced, fee structures will be disclosed in your account settings or subscription agreement with at least 30 days' notice.

5.5 Chargeback Responsibility

Chargebacks and payment disputes on transactions processed through your Stripe connected account are handled directly between you, your clients, and Stripe. Studioloop has no ability to influence or reverse chargeback decisions. You are solely responsible for: (a) maintaining sufficient account funds to cover potential chargebacks and refunds; (b) responding to chargeback notifications within Stripe's required timescales; and (c) providing Stripe with evidence to dispute chargebacks where applicable. Repeated or excessive chargebacks may result in suspension or termination of your Stripe connected account, which may prevent use of payment features in the Service. Studioloop is not liable for losses resulting from chargebacks, Stripe account suspensions, or payment holds.

Notwithstanding the above, Studioloop will bear responsibility for chargebacks or payment errors caused directly by a verified bug or failure in the Studioloop platform, as determined at Studioloop's reasonable discretion.

5.6 Regulatory Compliance

By using payment processing features, you confirm that your business operations comply with all applicable financial regulations in your jurisdiction, including any licensing requirements for accepting payments from clients. Studioloop does not provide money transmission services, is not a licensed financial institution, and does not hold funds on your behalf. All payment infrastructure is provided by Stripe. You are responsible for your own compliance with applicable payment laws and for any required regulatory registrations or licenses in your jurisdiction.

6. User Conduct and Acceptable Use

6.1 Prohibited Activities

You agree not to:

• Use the Service for any unlawful purpose or in violation of any laws
• Infringe on intellectual property rights of others
• Upload malicious code, viruses, or harmful content
• Attempt to gain unauthorized access to the Service or other accounts
• Interfere with or disrupt the Service or servers
• Scrape, harvest, or collect data without authorization
• Impersonate another person or entity
• Use the Service to send spam or unsolicited communications
• Use automated or scripted workflows to generate abusive, fraudulent, or excessive messaging traffic
• Engage in any activity that could harm minors
• Circumvent any security measures or access restrictions
• Use the Service in a manner that generates excessive load

6.2 Content Standards

You are responsible for all content you upload, including business information, images, and communications. Content must not be illegal, offensive, defamatory, or infringe on third-party rights.

7. Intellectual Property

7.1 Our Ownership

The Service, including all software, design, text, graphics, logos, and other content, is owned by Studioloop and protected by intellectual property laws. Nothing in these Terms grants you any right to use our trademarks, logos, or branding.

7.2 Your Content

You retain ownership of content you upload. By uploading content, you grant us a worldwide, non-exclusive, royalty-free license to use, reproduce, adapt as technically necessary to deliver, and display that content solely for the purpose of providing the Service.

7.3 Feedback

Any feedback, suggestions, or ideas you provide about the Service may be used by us without any obligation to you, including by incorporating them into the Service, sublicensing them to partners, or otherwise using them commercially.

8. Disclaimer of Warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, OR ACCURACY.

We do not warrant that:

• The Service will be uninterrupted, secure, or error-free
• Results obtained from the Service will be accurate or reliable
• The Service will meet your specific requirements
• Any errors in the Service will be corrected

Nothing in these Terms excludes warranties or rights that cannot be excluded under applicable law.

9. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, STUDIOLOOP AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, AND AFFILIATES SHALL NOT BE LIABLE FOR:

• Indirect, incidental, special, consequential, or punitive damages
• Loss of profits, revenue, data, or business opportunities
• Damages arising from your use or inability to use the Service
• Any third-party conduct or content
• Unauthorized access to or alteration of your data

OUR TOTAL LIABILITY FOR ALL CLAIMS ARISING FROM OR RELATED TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE GREATER OF: (A) THE AMOUNT YOU PAID US IN THE 12 MONTHS PRECEDING THE CLAIM, OR (B) $100 USD.

These limitations apply regardless of the legal theory (contract, tort, strict liability, or otherwise) and even if we have been advised of the possibility of such damages.

These exclusions and limits do not apply to liability that cannot be limited by law, including liability for fraud, willful misconduct, or gross negligence.

10. Indemnification

You agree to indemnify, defend, and hold harmless Studioloop and its officers, directors, employees, agents, and affiliates from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys' fees) arising from:

• Your use of the Service
• Your violation of these Terms
• Your violation of any third-party rights
• Your content or business practices
• Any dispute between you and your clients

11. Governing Law and Disputes

11.1 Governing Law

These Terms are governed by the laws of Estonia, excluding conflict-of-law rules, except where mandatory local consumer law applies.

11.2 Dispute Venue

Disputes arising from these Terms may be brought in the courts of Estonia. If you are a consumer, you may also have the right to bring claims in the courts of your country of residence under applicable law.

11.3 Informal Resolution

Before filing a claim, please contact legal@studioloop.com so we can attempt to resolve the dispute informally.

11.4 Arbitration and Class Action Waiver (US Users)

This section applies only to users located in the United States and does not apply to consumers in the EU/EEA, where mandatory consumer protection laws prevail.

For claims exceeding the jurisdictional limit of small claims court, any dispute arising from or relating to these Terms or the Service shall be resolved by binding individual arbitration administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules. Either party may bring individual claims in small claims court instead of arbitration, provided the claim qualifies and remains in small claims court.

CLASS ACTION WAIVER: YOU AND STUDIOLOOP EACH WAIVE THE RIGHT TO PARTICIPATE IN CLASS ACTION LAWSUITS, CLASS-WIDE ARBITRATIONS, OR REPRESENTATIVE ACTIONS. Each party may only bring claims in an individual capacity.

To initiate arbitration, send written notice to legal@studioloop.com describing the dispute. The parties will attempt to resolve it informally for 30 days before arbitration proceeds.

12. Salon Owner Responsibilities

If you are a salon owner using the Service, you additionally agree to:

• Comply with all applicable laws, including employment, consumer protection, and data protection laws
• Obtain necessary consents from your clients for data collection and communication
• Honor bookings made through the Service
• Handle client disputes and complaints professionally
• Maintain accurate service descriptions, pricing, and availability
• Not discriminate against clients based on protected characteristics
• Maintain your own privacy policy that discloses your use of Studioloop and the data shared with us, and make it available to your clients
• Inform your clients that their booking and contact data is processed through the Studioloop platform
• Act as an independent data controller for your client data and accept full responsibility for the lawfulness of your processing under GDPR or any other applicable data protection law
• Comply with all applicable messaging consent laws when sending SMS, email, or push notifications to clients through the Service (see Section 4.6)
• Where you collect data from clients under 16 (or under 13 in jurisdictions applying COPPA), obtain any required verifiable parental or guardian consent before collecting or processing that data

13. Client/Guest Terms

If you are a client booking appointments through the Service:

• You acknowledge that bookings are with the salon, not Studioloop
• Cancellation policies are set by individual salons
• Payment disputes should be directed to the salon first
• Studioloop is not responsible for the quality of services provided by salons

14. Third-Party Services and Data Processors

The Service integrates with third-party services including:

• Stripe: Payment processing for bookings and transactions
• OpenRouter/Google Gemini: AI-powered Studio Assistant for business questions (console only)
• PostHog: Analytics for app improvement
• Sentry: Error tracking and crash reporting
• Other services: As disclosed in our Privacy Policy

14.1 Studio Assistant (AI Data Processing - Privacy-First Architecture)

The Studio Assistant uses a privacy-first architecture: your data is first anonymized locally (client names, emails, and phone numbers are removed), then transmitted to OpenRouter and Google Gemini with Zero Data Retention (ZDR) enabled. ZDR is a contractual requirement we impose on these processors, meaning anonymized data is required to be processed in-memory only and not retained. We monitor compliance quarterly and will notify you of any material changes to third-party ZDR policies.

How It Works

1. Anonymization: Client names, emails, and phone numbers are removed and replaced with anonymous IDs (CLIENT_001, STAFF_001, etc.) before leaving your server
2. Transmission: Only anonymized business data is sent to OpenRouter with ZDR enforcement
3. Processing: Google Gemini processes the anonymized data in-memory only
4. De-anonymization: The response is automatically converted back to human-readable form (CLIENT_001 → "Sarah Johnson")

Result: Personal client data never leaves your server or reaches external AI services. You see natural responses while maintaining maximum privacy.

By using the Studio Assistant, you give explicit consent to this processing under GDPR Article 7 (if applicable in your jurisdiction). You understand and accept that:

• Anonymized data is transmitted to OpenRouter and Google Gemini for processing (personal data is not)
• ZDR is enforced at the request level by contractual requirement (anonymized data is not intended to be retained)
• Anonymized data is contractually prohibited from being retained or used for model training under ZDR
• AI responses are generated by machine learning models and may be inaccurate
• You are responsible for verifying all AI recommendations before taking action

You are responsible for:

• Complying with all applicable data protection laws (GDPR, CCPA, etc.) regarding your business data and analytics
• Reviewing the privacy policies of OpenRouter and Google Gemini
• Verifying AI responses before acting on them (AI accuracy is not guaranteed)
• Disabling the assistant if you do not wish to process anonymized data through these services

Studioloop is not responsible for:

• Inaccurate or inappropriate AI-generated responses
• Any decisions or actions you take based on AI responses
• Data breaches at OpenRouter or Google Gemini (we have DPA security requirements in place)
• Your compliance with data protection laws regarding client data
• Any changes to third-party ZDR policies (we monitor and will notify you)

14.2 Data Processing Agreements

We have Data Processing Agreements in place with all required processors under GDPR Article 28. If you require a copy of any DPA, email legal@studioloop.com.

14.3 General Third-Party Terms

Your use of all third-party services is subject to their respective terms and privacy policies. We are not responsible for third-party services, including data breaches, service interruptions, or policy changes. We maintain Data Processing Agreements with third-party processors as required by law, but cannot guarantee their data handling practices beyond those agreements.

15. Service Modifications

We reserve the right to modify, suspend, or discontinue any part of the Service. For paid subscribers, we will provide at least 30 days' prior written notice of material changes or full discontinuation via the email address on your account, except where immediate action is required to comply with law, prevent fraud, address a security incident, or protect system integrity. In such emergencies, we will notify you as soon as reasonably practicable. We shall not be liable to you or any third party for any modification, suspension, or discontinuation carried out in accordance with this section.

16. Changes to Terms

We may update these Terms from time to time. We will notify you of material changes by posting the new Terms on this page and updating the "Last updated" date. Continued use of the Service after changes constitutes acceptance of the modified Terms.

17. General Provisions

17.1 Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and Studioloop regarding the Service.

17.2 Severability

If any provision of these Terms is found unenforceable, the remaining provisions shall continue in full force and effect.

17.3 Waiver

Our failure to enforce any right or provision shall not constitute a waiver of that right or provision.

17.4 Assignment

You may not assign or transfer these Terms without our consent. We may assign our rights and obligations without restriction.

17.5 Force Majeure

We shall not be liable for any failure or delay due to circumstances beyond our reasonable control, including natural disasters, war, terrorism, riots, embargoes, government actions, or failures of internet or telecommunications infrastructure.

18. Contact Information

For questions about these Terms, please contact us:

• Legal entity: Kaspar Noor
• Postal address: Mäe 3, Kiili, Harjumaa, Estonia
• Email: legal@studioloop.com
• General inquiries: hello@studioloop.com