Compare
Studioloop vs Fresha
The marketplace-first platform that charges commission on new clients it sends you.
Flat pricing
Per location, cap at $249/mo
Branded app + loyalty
Built-in, not an add-on
No marketplace tax
No feature gating
The short version
“Fresha gives you marketplace visibility but takes a commission on new clients and caps your SMS allowance. StudioLoop keeps all your clients in your brand with no commissions.”
Feature by feature
How they compare
15 metrics that matter when choosing salon software. Every row shows what you get with Studioloop versus Fresha.
Studioloop
Fresha
Studioloop
$99/mo flat, per location. Price caps at $249/mo for 4+ locations. Every feature included.
Fresha
$19.95/mo (Independent) or $14.95 per team member/mo (Team). Message overage costs apply.
Studioloop
Stripe-powered. Cards, wallets, and pay-later where available. Direct deposits to your bank.
Fresha
Fresha Payments: 2.29% + $0.20 (in-person), 2.79% + $0.20 (online). Tap to Pay $0.10 auth fee.
Studioloop
Embeddable widget with 6 themes. Guest-first booking (no login required). QR codes and link sharing.
Fresha
Built-in booking page with configuration options. Marketplace profile.
Studioloop
No marketplace. Clients book through your channels only. No competitor listings inside the app.
Fresha
Marketplace listing included. 20% one-time commission (min $6) on new clients from marketplace.
Studioloop
Configurable per service. Full prepay or percentage deposits. Card on file.
Fresha
Deposits or card confirmation via payment policies.
Studioloop
Card-on-file enforcement. Automated no-show and late cancellation fees.
Fresha
Late cancel/no-show fees when payment policy is active.
Studioloop
Push notifications, email, and SMS reminders included in every plan, subject to fair use and anti-abuse protections.
Fresha
100 free messages per staff/mo on Team plan. Then pay-as-you-go overage charges.
Studioloop
Built-in loyalty program with points and tiers. Custom rewards. Branded app drives retention.
Fresha
Free marketing emails per team member. Advanced marketing available as upgrade.
Studioloop
Gift cards (email, SMS, print), service packages, and memberships. All included.
Fresha
Gift cards, packages on Team plan.
Studioloop
Retail POS, inventory tracking, barcode scanning, and cash drawer management.
Fresha
Included in all-in-one positioning.
Studioloop
Staff scheduling, roles, permissions, automated commissions. No per-staff fees.
Fresha
Multi-calendar columns on Team plan.
Studioloop
Multi-location with shared clients, central reporting, and a price cap at $249/mo total.
Fresha
Supported across plans.
Studioloop
Revenue analytics, staff performance, retention metrics, and booking insights.
Fresha
Real-time analytics. Depth varies by plan.
Studioloop
Stripe Connect, embeddable booking widget, QR codes. API access.
Fresha
Data connectors available. Often monetized as paid add-ons that can scale up in cost.
Studioloop
Free migration assistance. Full data export anytime. Email and chat support.
Fresha
Client export available. 24/7 phone and chat on Team plan.
Why salons switch
Common reasons salons move
to Studioloop
Marketplace commission on new clients
Fresha charges a 20% one-time fee (min $6) on every new client acquired through their marketplace. With StudioLoop, you keep 100% of what clients pay.
SMS limits and overage costs
Fresha caps your messages at 100 per staff member per month. Exceed it and you pay overage fees. StudioLoop includes push, email, and SMS in plan pricing, subject to fair use and anti-abuse protections.
Clients see other salons on Fresha
Fresha's marketplace shows clients competing businesses. StudioLoop's branded app shows only your salon.
Integration add-ons get expensive
Fresha's data connectors and advanced integrations are monetized separately and can scale up in cost.
Who it's for
Which one is right for you?
Fresha is best for
New salons that need marketplace discovery and are comfortable with commission-based client acquisition costs.
Studioloop is best for
Established salons that want to own their client relationships, avoid commission fees, and keep messaging predictable under fair-use terms.
Common questions
Studioloop vs Fresha FAQ
Is Fresha cheaper than StudioLoop?
Fresha's base price starts lower, but the 20% marketplace commission on new clients, message overage fees, and paid integration add-ons can quickly add up. StudioLoop is $99/mo per location with no commissions and all features included, with messaging governed by fair-use protections.
Does Fresha charge marketplace fees?
Yes. Fresha charges a one-time 20% commission (minimum $6) on every new client who books through their marketplace. Returning clients are not charged this fee. StudioLoop has no marketplace and no commission fees.
Does Fresha have a branded app?
Fresha has a consumer marketplace app where your salon appears alongside others. StudioLoop provides a branded app experience where clients only see your business, your brand colors, and your loyalty program.
Can I migrate from Fresha to StudioLoop?
Yes. Fresha allows client list exports. StudioLoop offers free migration assistance to import your client data, service catalog, and booking history.
Ready to switch?
Try Studioloop
Flat-rate pricing. Every feature included. No marketplace. No per-staff fees. Free migration.
Early access opening soon